Event Name

Highlights of the events:

Seminar Report “Selling and Negotiation Skills & Branding and Advertising for MSMEs”
Organized by TSSIA in Association with COSIA & KBS

The seminar on "Selling and Negotiation Skills & Branding and Advertising for MSMEs" was successfully organized by TSSIA in collaboration with COSIA and KBS on 16th November 2024 at TSSIA House, Wagle Estate, Thane. The event aimed to equip MSMEs with critical skills to thrive in a competitive marketplace.

The seminar began with a warm welcome by Shri Eknath Sonawane, Executive Secretary, who delivered the keynote address, emphasizing the importance of skill enhancement for MSMEs.

Shri Sunil Kulkarni, Hon. Gen. Secretary provided an insightful overview of TSSIA and initiatives, shedding light on its contributions to empowering MSMEs.

Presentation on Selling and Negotiation Skills

Dr. Niyat Shetty highlighted the critical role of sales as a cornerstone of business success. She described sales as both an art and a science, requiring strategic thinking and practical skills to convert prospects into customers. The session covered essential techniques to enhance selling and negotiation skills, empowering participants to achieve better outcomes in their business transactions.

Modules Covered:

• Psychology of Selling
• Pre-Sales
• Pre-Approach
• Approach
• Closing a Sale
• Selling Skills
• Negotiation Techniques
• Customer Relationship Management

Presentation on Branding and Advertising for MSMEs

Dr. Preeti Shirodkar delivered a dynamic presentation on the importance of branding and advertising in today’s competitive era. She stressed the relevance of the phrase “Jo Dikhta Hai Woh Bikta Hai,” explaining how modern branding and advertising strategies can elevate a business’s visibility and consumer engagement. The session also explored the shift from traditional to unconventional advertising methods.

Modules Covered:

• Concepts of Branding and Advertising
• Application of Psychology in Branding
• Different Media for Advertising
• Role of PR and Sales Promotion
• Advertising Research for Effective Branding
• Ethics in Advertising

The seminar concluded with a heartfelt Vote of Thanks by Shri Eknath Sonawane, Executive Secretary, who expressed gratitude to the speakers, participants for their active participation and contributions to the event’s success.

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